The Smartwool story started on a rugged Colorado ski slope with the belief that toes didn’t have to be cold. One simple pair of Merino socks challenged the conventional wisdom and forever changed the way outdoor enthusiasts looked at their feet. It’s not just about the Merino, though. It’s what we do with it that makes Smartwool different. For over 20 years, we’ve been pushing the boundaries of Merino to create smarter, more capable products from head to toe.

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  • Smartwool Women's Hide And Seek No Show Socks
    • Just Arrived!

    Smartwool Women's Hide And Seek No Show Socks

    Change can be scary. Except when it comes to improving the comfort of Smartwool socks. We've added some new tech to our No Show socks—Shred Shield™ technology to help reduce wear from toes and a seamless opening to help minimize pressure points from your favorite low-profile shoes.

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    • $13.95
  • Smartwool Men's Heathered Rib Socks
    • Just Arrived!

    Smartwool Men's Heathered Rib Socks

    A no-nonsense ribbed sock with built-in, cushioned comfort and a touch more cushioning than our Classic Rib.

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    • $22.00
  • Smartwool Hike Full Cushion Crew Socks
    • Just Arrived!

    Smartwool Hike Full Cushion Crew Socks

    Our Hike Full Cushion Crew socks, formerly PhD® Outdoor, use cushioning on the entire sock to help maximize warmth and protection.

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    • $25.00
  • Smartwool Hike Light Cushion Crew Socks
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    Smartwool Hike Light Cushion Crew Socks

    Perform with the power and comfort of responsibly sourced, ZQ-certified Merino wool in our Hike Light Cushion Crew socks.

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    • $23.00
  • Smartwool Women's Everyday Texture Solid Crew Socks
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    Smartwool Women's Everyday Texture Solid Crew Socks

    These women’s dress socks are built explicitly for a woman’s foot, with a narrower, slimmer fit. Designed for everyday wear, they’re constructed with a blend of responsibly sourced Merino wool and nylon for a soft feel and durability. Plus, their range of color offerings means you can find a pair to complement nearly any outfit.

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    • $20.00
  • Smartwool Women's Hike Light Ankle Socks
    • Just Arrived!

    Smartwool Women's Hike Light Ankle Socks

    Perfect fit. Powerful durability. That's what you get when you put on our responsibly sourced Merino wool women's Hike Light socks.

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    • $21.00
  • Smartwool Hike Classic Edition Full Cushion Crew Socks
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    Smartwool Hike Classic Edition Full Cushion Crew Socks

    Our Classic Hike Full Cushion Crew socks focus on comfort and durability, so you can go farther on every hike. Responsibly sourced, ZQ-certified Merino wool keeps things soft, while recycled nylon keeps it all sustainable. And full cushioning on the entire sock adds the warmth and protection you need and love. Stay cozy out there with our updated Classic Hike socks.

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    • $21.00
  • Smartwool Hike Classic Edition Light Cushion Solid Crew Socks
    • Just Arrived!

    Smartwool Hike Classic Edition Light Cushion Solid Crew Socks

    With cushioning on the entire bottom of the foot, the Classic Hike Light Cushion Solid Crew sock offers both comfort and a secure fit. With a classic look, classic styling, and classic colors, this hiking sock looks as good as it feels. And, as with all of our products, it’s made in the U.S.A. from imported yarn. With these socks on your feet, you’ll be ready to hit your next trail in style.

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    • $19.00
  • Smartwool Men's Heathered Rib Socks - 2 Pack
    • Just Arrived!

    Smartwool Men's Heathered Rib Socks - 2 Pack

    If you like your Merino wool socks with a little more texture, grab our Men's Heathered Rib Crew 2 Pack. These men's casual socks will help add more comfort to your lifestyle.

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    • $35.00
  • Smartwool Women's Hike Full Cushion Crew Socks
    • Just Arrived!

    Smartwool Women's Hike Full Cushion Crew Socks

    The cushioning on the entire Performance Hike Full Cushion Crew sock provides added protection and warmth for those chillier hikes. This year’s sock offers Indestructawool™ technology with extended durability zones for a stronger, longer-lasting sock. Add in the smoothed-out toe seams that enhance in-shoe fit and comfort, and you know your trek will be more enjoyable than ever. So get out and get moving on those trails!

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    • $25.00
  • Smartwool Cozy Cabin Hat
    • Just Arrived!

    Smartwool Cozy Cabin Hat

    This nod to classic menswear style is right at home on chilly days.

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    • $35.00
  • Smartwool Merino 250 Reversible Headband
    • Just Arrived!

    Smartwool Merino 250 Reversible Headband

    A double layer band and special interlock knit separate this headpiece from the crowd. Perfect for warmer days or high aerobic activities.


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    • $22.00
  • Smartwool Women's Merino 250 Base Layer Patterned Bottom
    • Just Arrived!

    Smartwool Women's Merino 250 Base Layer Patterned Bottom

    100% Merino. 100% capable. Our Women's Merino Base Layer Bottom is always ready for what's ahead and what's next. With a fit updated to improve functionality while enhancing aesthetics for a range of body shapes and a flatlock seam construction designed to minimize chafing, comfort is never in question. Get yourself a pair or two of our best base layer pants and conquer the cold with more confidence than ever.

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    • $110.00
  • Smartwool Women's Merino Seamless Bikini
    • Just Arrived!

    Smartwool Women's Merino Seamless Bikini

    We always think your first layer should be Merino. So upgrade your undies to our Women's Seamless Bikini. Merino wool comes with a lot of natural benefits when worn next to skin, including sweat management, thermoregulation, and odor resistance. Combine that with a seamlessly knit yet supportive build and mesh knit throughout the body for breathability, and you're ready to handle whatever the day holds. And you'll do it all comfortably.

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    • $34.00
  • Smartwool Isto Retro Beanie
    • Just Arrived!

    Smartwool Isto Retro Beanie

    Cold-weather activities don’t have to make you cold. Not when there’s Merino wool out there! Keep your noggin toasty with the Isto Retro Beanie, made with heavy cable knit construction. It blends Merino wool with recycled nylon, so it’s soft, warm, and durable. A triple-shaded hat with a ribbed cuff for stay-in-place comfort, this beanie will look as good as it feels. Whatever your next outdoor adventure brings, you’ll be ready to meet it

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    • $38.00
  • Smartwool Men's Boundary Line Reversible Beanie
    • Just Arrived!

    Smartwool Men's Boundary Line Reversible Beanie

    This Men’s beanie offers all the benefits of responsibly sourced Merino wool for comfort, as well as the durability of recycled polyester. It’s constructed in two layers, so it offers extra warmth. And if your day takes you out on the slopes, this beanie will fit nicely under a helmet. Plus, it’s reversible, so it’s like having two hats in one.

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    • $38.00
  • Smartwool Men's Merino 150 Boxer Brief

    Smartwool Men's Merino 150 Boxer Brief

    Every adventure starts with a solid foundation, and so does your outfit. Whether you’re in Tennessee or Timbuktu, the ultra-comfy and durable Merino fabric used in the Men's Merino 150 Boxer Brief helps regulate body temperature, manages sweat, and resists odors. Each pair features smooth, flatlock seams and a wide elastic waistband with Merino lining to minimize chafing and maximize comfort—helping you to stay comfortable until you call it quits.

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    • $48.00
  • Smartwool Women's Secret Sleuth No Show Socks

    Smartwool Women's Secret Sleuth No Show Socks

    Our lowest-cut sock yet, with a "hidden" height.

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    • $14.95
  • Smartwool Run Low Ankle Socks

    Smartwool Run Low Ankle Socks

    When it comes to running socks, we pull out all the stops to keep making improvements on our products.

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    • $16.95
  • Smartwool Hiking Striped Light Crew Socks

    Smartwool Hiking Striped Light Crew Socks

    The Hike Light Striped Crew offers the same secure fit and comfort level as the original, but with a salute to stripes. This men's hiking sock brings you the durability you need for long hikes paired with the benefits of responsibly-sourced Merino wool—helping regulate body temperature while staying itch- and stink-free.

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    • $20.95
  • Smartwool Women's Run Targeted Cushion Low Ankle Socks

    Smartwool Women's Run Targeted Cushion Low Ankle Socks

    Some of our best fitting, most advanced run socks yet—we've packed years of testing, prototypes, and running smarts into these ZQ-Certified Merino wool socks. Featuring Targeted cushioning in the ball and heel of the foot to help maximize comfort with minimal in-shoe volume, body-mapped mesh ventilation zones, and a Virtually Seamless™ toe, this running socks is ready to keep up with you.

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    • $18.95
  • Smartwool Women's Merino 150 Base Layer Short-Sleeve Shirt

    Smartwool Women's Merino 150 Base Layer Short-Sleeve Shirt

    Want a Smartwool® base layer that looks good, but plays better? Our Merino 150 Short Sleeve shirt works well for any adventure. This base layer features Core Spun technology—which features Merino wrapped around a nylon core for added durability while still keeping the comfort of ultra-soft, responsibly sourced Merino next to skin. With smooth merrow stitching and raglan sleeves, you can stay comfortable in your clothes and confident in your look.

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    • $75.00
  • Smartwool Men's Merino 150 Base Layer Short-Sleeve Shirt

    Smartwool Men's Merino 150 Base Layer Short-Sleeve Shirt

    From taking the chill out of cool morning bike rides to hiking to the summit of Quandary Peak, you need a versatile layer that works as hard as you do. The year-round Merino 150 base layer short sleeve is up to the challenge thanks to the body temp regulating properties and breathability of Merino. Featuring Core Spun technology, we've wrapped Merino around a nylon core for added durability while still keeping the comfort of ultra-soft Merino next to skin. We added smooth flatlock seams to help minimize chafing and offset shoulder and side seams to lie smoothly beneath pack straps.

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    • $75.00
  • Smartwool Men's Intraknit Merino 200 Crew

    Smartwool Men's Intraknit Merino 200 Crew

    This minimalist-style crew is anything but insignificant. Our Men's Intraknit™ Merino 200 Crew is a lightweight, super-moveable top, made for all of your most extreme cold-weather activities. With Merino Sport yarns and gender-specific ventilation perfectly placed to maximize thermoregulation and breathability in high-intensity activities, it helps amplify moisture management, movement, and comfort. When you're in our best base layers, you're ready for anything.

    Not rated yet
    • $120.00
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