NuCanoe started as an idea. Tim Niemier, founder of Ocean Kayak, wanted to put “a billion butts in boats.” This idea led to the innovative NuCanoe design that enabled people to do things on the water – fish, hunt, row, dive, crab, paddle, or just relax.

The first NuCanoe was built in early 2006 while NuCanoe was still part of Tim Niemier’s Wild Design business. By the fall of 2006, Tim partnered with current owner Blake Young to create NuCanoe, Inc. – an independent business that would move forward with the NuCanoe vision. Blake did not know too much about canoes or kayaks then, but he did see the opportunity for a watercraft that just about anyone could use for just about anything. With the growth of kayak fishing, kayak hunting, stand-up paddleboarding, and “staycations”, that opportunity has turned into reality.

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