SUP on the fly was born from a passion around adventure, the outdoors, rivers, lakes, oceans and fishing. The founders inspiration was drawn from spending his formative years in his parent’s outdoor store, Adventure Bound, in Ellicottville, NY. From canoe / kayak trips in Maine to backpacking in the Wind River Range and mountaineering in southern Chile and Peru, John always traveled with a fishing rod in his pack. He attended the Orvis fly fishing school at the age of 10, which sealed his fate as a fly fishing fanatic. From famous rivers like the Battenkill to small town creeks across upstate New York to mountain lakes and streams in Colorado and Wyoming and salt water adventures, John fished whenever time and opportunity allowed.